Sustainability communication illustration

Sustainability communication: a move towards real rethinking and action.

The fact is: Sustainability has arrived in the business world. Companies are thus faced with new tasks and responsibilities that affect not only their products and services, but the entire organization.

“Do good and talk about it”. This is a general guiding principle for marketing.
However, when it comes to sustainability, much more is required than just an environmental or climate banner on the website: anyone who wants to combine economic success with the responsible use of resources, the environment and nature should demonstrate an honest, long-term commitment – because not only customers, but also young and future employees are attaching increasing importance to this. And from 2025, the legislator will even require this in the form of sustainability reports.

Sustainability required by law? What’s in store for you.

The time has come in 2025: the obligation to prepare sustainability reports comes into force. Initially for the majority of corporations, but also for smaller companies, probably from 2027. Due to the EU’s Corporate Sustainability Reporting Directive (CSRD), only the “big” players are initially obliged to report. However, any SME that is part of a supply chain can also be asked to prepare acarbon footprint and pass it on to the respective group.

Our tip: Prepare yourself well and start working towards sustainability now!

Sustainability Process support Illustration

Why Kaeding Anderson as a partner and companion?

Sustainability and climate protection are therefore more than just exciting trends. At Kaeding Anderson, we have been dealing with our own products and processes relating to energy and water consumption, consumption and disposal, nutrition and mobility for many years. We have developed a sustainability code, are aware of our carbon footprint and are active in several climate initiatives.
We are constantly continuing our education, taking part in workshops and conferences and have now built up an extensive network in the field. We are and remain “up to date” when it comes to sustainability!

The world is changed by your example, not by your opinion.

Paulo Coelho

Thanks to all our experience and successes, we know exactly how difficult it can be to get to grips with this complex topic – which options for action are sensible, important and feasible for your company? Take advantage of our know-how for the development, implementation and communication of your ESG (environmental, social and governance) concepts. We are here for you!

Unverbindliches Beratungsgespräch? Gerne!

Experience sustainability: authentic, effective, contagious

As a process facilitator and professional for sustainability marketing, we are happy to assist you with our range of services. On request from the outset, with individual services or as a complete package – please contact us for an initial consultation!

  • Inventory and strategy
  • CO2 balancing, reduction concepts, offsetting
  • ESG reporting obligation under CSRD: materiality analysis and reporting tools
  • “All-in” communication package from a professional: sustainability report, communication strategy and more

Overview: Sustainability communication

Sustainability communication

As honest and genuine as your product. The fact is: Sustainability has arrived in the business world.

Bestandsaufnahme und Strategie

Vom Status quo mit Strategie zum Ziel: wie und womit fangen Sie bei der Entwicklung einer Nachhaltigkeitsstrategie an?


Die CO2-Bilanz Ihres Unternehmens ist der ideale Startpunkt zu mehr Klimaschutz und überzeugender Nachhaltigkeitskommunikation.

ESG-Berichtspflicht nach CSRD

Mit der Corporate Sustainability Reporting Directive (CSRD) werden ab dem Berichtsjahr 2025 viele Unternehmen zu Nachhaltigkeitsberichten verpflichtet.


Es geht um die Kommunikationsstrategie für Ihr Klimaengagement, bei deren Entwicklung und Umsetzung wir Sie gerne unterstützen.

Network and cooperation partners


We have participated in the Ecoprofit certification, completion/certificate in April 2022.

German Sustainable Business Association

We have been a member of the German Sustainable Business Association since January 2022.

Networking with B.A.U.M. Consult GmbH through joint projects.

IHK Klimainitiative 2030

Knowledge transfer and exchange together with many other companies from OWL.

Our partner for software and know-how in the field of greenhouse gas balances.

Data collection and monitoring: Implementing CSRD reporting obligations with software support.

Our sustainability report

For more than 10 years, we have been consistently implementing measures to achieve greater sustainability, step by step.

Kaeding Anderson: nachhaltige Werbeagentur

Sustainability?! We do. For a long time. With fun, curiosity and learning effect. Highly recommended! Sustainability Report Kaeding Anderson GmbH.

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