Data protection

I. Name and address of the person responsible

The responsible person within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is the:

Kaeding Anderson GmbH
Managing directors: Thorsten Sagner, Tobias Heinze
Bismarckstraße 5
32657 Lemgo
Germany
Phone: 05261 7080-940
E-Mail: hello@kaeding-anderson.de
Website: www.kaeding-anderson.de

II. General information on data processing

1. scope of the processing of personal data

As a matter of principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functional website as well as our contents and services. The collection and use of our users’ personal data regularly takes place only with the user’s consent. An exception applies in those cases where obtaining prior consent is not possible for factual reasons and the processing of the data is permitted by legal regulations.

Insofar as we obtain the consent of the data subject for processing operations relating to personal data, this shall serve Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) as the legal basis.

When processing personal data necessary for the performance of a contract to which the data subject is party serves Art. 6 para. 1 lit. b DSGVO as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.

Insofar as the processing of personal data is necessary for the fulfilment of a legal obligation to which our company is subject, Art. 6 para. 1 lit. cDSGVO serves as the legal basis.

In the event that the vital interests of the data subject or of another natural person make the processing of personal data necessary, the purpose of the processing shall be to protect the data subject’s interests. Art. 6 para. 1 lit. d DSGVO as the legal basis.

If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, the following shall serve the purpose of the processing. Art. 6 para. 1 lit. f DSGVO as the legal basis for the processing.

3. data deletion and storage period

The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage ceases to apply. In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the person responsible is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the conclusion or fulfilment of a contract.

III. use of cookies

1. description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

a) Use of technically necessary cookies:

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

  • Language settings
  • Log-in information

b) Use of technically unnecessary cookies

We also use cookies on our website that enable an analysis of the user’s surfing behaviour.

The following data can be transmitted in this way:

  • Frequency of page views
  • Use of website functions

The user data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the users.

When accessing our website, users are informed by an information banner about the use of cookies for analysis purposes and referred to this data protection declaration. In this context, there is also a note on how the storage of cookies can be prevented in the browser settings.

When calling up our website, the user is informed about the use of cookies for analysis purposes and his or her consent to the processing of personal data used in this context is obtained. In this context, a reference to this data protection declaration is also made.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 Para. 1 lit. f DSGVO.

The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 (1) of the German Data Protection Act, if the user has given his or her consent. 1 lit. a DSGVO.

3. purpose of the data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

The user data collected through technically necessary cookies are not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimise our offer.

These purposes also constitute our legitimate interest in processing the personal data in accordance with Art. 6 Para. 1 lit. f DSGVO.

4. duration of storage, possibility of objection and elimination

Cookies are stored on the user’s computer and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

Comfort
Enables convenience features of this website (for example, the display of video content (Youtube, Vimeo) or location by Google Maps).

Performance
To optimize the user experience by capturing and analyzing visitor behavior.

Marketing
Use of tools and services to measure the success of marketing measures and / or advertising.

IV. E-mail contact

1. description and scope of data processing

It is possible to contact us via the e-mail address provided. In this case, the user’s personal data transmitted with the e-mail will be stored.

In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.

The legal basis for the processing of the data is Art. 6 (2) if the user has given his consent. 1 lit. a DSGVO.

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f DSGVO. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (2). 1 lit. b DSGVO.

3. purpose of the data processing

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. duration of the storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. possibility of objection and removal

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

V. SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

VI. Web Fonts

This site uses so-called web fonts for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font is used by your computer.

VII. Google Analytics

We create pseudonymous usage profiles with the help of Google Analytics in order to design our websites in line with demand. Google Analytics uses targeting cookies that are stored on your terminal device and can be read by us. In this way, we are able to recognise and count returning visitors as such and to learn how often our web pages have been accessed by different users. The data processing is carried out on the basis of Art. 6 para. 1 lit. a DS-GVO (consent).

The information generated by the cookie about your use of our website is usually transmitted to a Google server in the USA and stored there. However, as we have activated IP anonymisation on our website, your IP address will be shortened by Google beforehand within member states of the European Union. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and only shortened there (for more information on the purpose and scope of data collection, see e.g. https://policies.google.com/privacy?hl=de&gl=de). We have also concluded an order processing contract with Google LLC (USA) in accordance with Art. 28 DS-GVO. Accordingly, Google will use all information for the sole purpose of evaluating the use of our website for us and compiling reports on website activity.

Google sets the following cookies when you visit our website and consent to the use of the Google Analytics cookie:

  • _ga This helps us to count how many people visit our internet presentation if you have already visited it.
  • _gid This helps us to count how many people visit our internet presentation if you have already visited it.
  • _gat This helps us manage the frequency with which requests were made to view a page.

You can revoke your consent once given at any time. Please use one of the following options for this:

  • You inform us that you wish to withdraw your consent.
  • You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
  • In addition, you can prevent the collection of the data generated by the cookie and related to your use of our websites (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link (https://tools.google.com/dlpage/gaoptout?hl=de).”

VIII. Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

More information on the handling of user data can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/

IX. Google Ads Pixel / Code Conversion

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google conversion tracking allows Google and us to see whether the user has taken certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google conversion tracking is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can find more information on Google conversion tracking in Google’s privacy policy:https://policies.google.com/privacy?hl=de

X. Facebook Pixel

Furthermore, we use the so-called “Facebook Pixel” of Facebook Inc. on our website. („Facebook“). This allows interest-based advertisements (“Facebook ads”) to be displayed to users of our website when they visit the social network Facebook or other websites that also use the procedure. Through the Facebook pixel, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of the Facebook pixel, Facebook receives the information that you have clicked on an advertisement from us or have called up the corresponding website of our internet presence. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will learn and store your IP address and other identifying features.

With the use of the Facebook pixel, we pursue the purpose of only displaying Facebook ads placed by us to those Facebook users who have also shown an interest in our Internet offering. With the help of the Facebook pixel, we therefore want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. Furthermore, with the help of the Facebook pixel, we can track the effectiveness of Facebook ads for statistical purposes by seeing whether users were redirected to our website after clicking on a Facebook ad. The legal basis for the use of the Facebook pixel is Art. 6 para. 1 letter f DSGVO.

Informationen des Drittanbieters: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; weitere Informationen zur Datenerhebung: http://www.facebook.com/help/186325668085084, http://www.face-book.com/about/privacy/your-info-on-other#applications sowie http://www.face-book.com/about/privacy/your-info#everyoneinfo.

XI. YouTube-Videos

This website contains at least one plugin from Youtube, belonging to Google Inc., located at 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. If you visit pages of our website that are equipped with a Youtube plugin, a connection to the Youtube servers is established. In doing so, the Youtube server is informed which particular page of our website you have visited. If you are also logged into your Youtube account, it would be possible for Youtube to assign your surfing behaviour directly to your personal account. For more information on the collection and use of your data by Youtube, please refer to the information on data protection there at Translated with www.DeepL.com/Translator (free version) https://policies.google.com/privacy?hl=de&gl=de.

XII. Spotify

This website contains at least one plugin from Spotify, located at Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. If you visit pages of our website that are equipped with a Spotify plugin, a connection to the Spotify servers is established. This tells the Spotify server which particular page of our website you have visited. If you are also logged into your Spotify account, it would be possible for Spotify to assign your surfing behaviour directly to your personal account. For further information on the collection and use of your data by Spotify, please refer to their privacy policy at https://www.spotify.com/de/legal/privacy-policy/.

XIII. Social Media Plugins

We do not use social media plugins on our websites. If our websites contain symbols of social media providers (e.g. facebook, Instagram, XING, LinkedIn), we only use these for passive linking to the pages of the respective providers.

XIV. Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. right to information

You may request confirmation from the controller as to whether personal data relating to you is being processed by us.

If there is such processing, you can request information from the controller about the following:

  • (1) the purposes for which the personal data are processed;
  • (2) the categories of personal data which are processed;
  • (3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
  • (4) the planned duration of the storage of the personal data relating to you or, if specific information on this is not possible, criteria for determining the storage duration;
  • (5) the existence of a right to rectify or erase personal data concerning you, a right to have processing restricted by the controller or a right to object to such processing;
  • (6) the existence of a right of appeal to a supervisory authority;
  • (7) any available information on the origin of the data if the personal data are not collected from the data subject;
  • (8) the existence of automated decision-making, including profiling, pursuant to Article 22(2). 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information on whether personal data concerning you is transferred to a third country or to an international organisation. In this context, you can request to be informed about the appropriate guarantees according to the law. Article 46 of the GDPR in connection with the transfer.

2. right of rectification

You have a right of rectification and/or completion vis-à-vis the controller if the personal data processed concerning you are inaccurate or incomplete. The person responsible shall make the correction without delay.

3. right to restriction of processing

You may request the restriction of the processing of personal data concerning you under the following conditions:

  • (1) if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
  • (2) the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
  • (3) the controller no longer needs the personal data for the purposes of processing but you need them for the establishment, exercise or defence of legal claims; or
  • (4) if you object to the processing pursuant to Art. 21 para. 1 DSGVO and it has not yet been determined whether the legitimate reasons of the controller outweigh your reasons.

Where the processing of personal data relating to you has been restricted, those data may be processed, with the exception of their storage, only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or of a Member State.
If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

4. right to erasure

a) Obligation to delete

You may request the controller to erase the personal data concerning you without delay and the controller is obliged to erase this data without delay if one of the following reasons applies:

  • (1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
  • (2) You revoke your consent on which the processing is based pursuant to Art. Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.
  • (3) They shall lay down in accordance with Art. 21 para. 1 DSGVO and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 1 DSGVO. Art. 21 para. 2 DSGVO to object to the processing.
  • (4) The personal data concerning you have been processed unlawfully.
  • (5) The deletion of personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • (6) The personal data concerning you have been processed in relation to information society services offered in accordance with Art. 8 (2) of the Data Protection Act. 1 DSGVO collected.

b) Information to third parties

If the controller has made the personal data relating to you public and is required to do so in accordance with the law, the controller is entitled to withdraw the data. Art. 17 para. 1 DSGVO to erase it, it shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers which process the personal data that you, as the data subject, have requested that they erase all links to, or copies or replications of, that personal data.

c) Exceptions

The right to erasure does not exist insofar as the processing is necessary

  • (1) to exercise the right to freedom of expression and information;
  • (2) for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • (3) for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 DSGVO;
  • (4) for archiving purposes in the public interest, for scientific or historical research purposes or for statistical purposes in accordance with Article 4. Art. 89 para. 1 GDPR, insofar as the right referred to in Section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing, or
  • (5) to assert, exercise or defend legal claims.

5. right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to communicate this rectification or erasure of the data or restriction of processing to all recipients to whom the personal data concerning you have been disclosed, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed of these recipients by the controller.

6. right to data portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that

  • (1) the processing is based on consent pursuant to Art. Art. 6 para. 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO or on a contract pursuant to. Art. 6 para. 1 lit. b DSGVO and
  • (2) the processing is carried out with the aid of automated procedures.

In exercising this right, you also have the right to obtain that the personal data concerning you be transferred directly from one controller to another controller, where this is technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability shall not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Article 6(1) of the Data Protection Act. 1 lit. e or f DSGVO; this also applies to profiling based on these provisions.

The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.

If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until revocation.

9. automated decision in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This shall not apply if the decision

  • (1) is necessary for the conclusion or performance of a contract between you and the controller,
  • (2) is authorised by Union or Member State legislation to which the controller is subject and that legislation contains appropriate measures to safeguard your rights and freedoms and your legitimate interests; or
  • (3) is done with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 (2). 1 DSGVO, unless Art. 9 (1) DSGVO applies. 2 lit. a or g DSGVO applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the controller shall take reasonable steps to safeguard the rights and freedoms of, and your legitimate interests, including at least the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.

10. right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.

Kaeding Anderson GmbH

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  • Standard
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    To optimize the user experience by capturing and analyzing visitor behavior.
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    Use of tools and services to measure the success of marketing measures and / or advertising.