B2B communication in the technical midmarket
Strategically thought – efficiently done.
Anyone who is successful with products and services that require explanation is familiar with the communication hurdles that technical sectors bring with them. The products are usually found in the middle part of a long value chain.
Often you can not see their background and purpose without prior training. Areas of application, unique selling propositions and product advantages cannot be determined by the classic market researcher’s view of the consumer. Here, the original product benefit and its credible communication determine the sales success – not the advantageous shelf placement.
At Kaeding Anderson, we’ve always placed a lot of emphasis on clearly structured communications, explanation formats that work, and neatly played out media plans. With our strategic methodology Create.Plan.Scale, we also offer you a reliable path for B2B communication that defines target groups, formats and media and combines them in an efficient, comprehensible editorial plan.
Selected customers in the field of B2B communication