Create Plan Scale

Proven steps to strategic clarity

Create.Plan.Scale is what we call our strategic overall package – developed over many years of concrete project work.

Again and again, our experience flowed into the individual methodological building blocks: they were modeled, adapted or even newly developed. Over time, we have developed a reliable blueprint for our campaign management. This helps us and you to achieve strategic clarity, identify suitable formats and channels and, as a result, combine a reliable editorial plan with processes for efficient implementation.

Create.Plan.Scale consists of five modules that build on each other:

1. Identity (Workshop)

• Positioning, strategic questions
• Products/services (Unique selling propositions/USPs, Reason Why, Attribution)
• Target groups
• Expectations, areas of tension

2. Formats and channels

• Suitable media formats, initial content ideas
• initial content ideas
• target-oriented channels and media
• Consolidation and prioritization
• first visualizations, mockups

3. Editorial plan

• Concept
• Customer journey or sales funnel, media paths
• Timing grid, schedule
• Processes of implementation, tracking tools

4. Content Creation

• Design framework
• Content creation (text, image, video)
• Implementation, launch, postings

5. Reporting (Jour Fixe)

• Result report, classification
• Adjustments
• Further development of formats, paths