Create Plan Scale

Proven steps to strategic clarity

Create.Plan.Scale is what we call our strategic overall package – developed over many years of concrete project work.

Again and again, our experience flowed into the individual methodological building blocks: they were modeled, adapted or even newly developed. Over time, we have developed a reliable blueprint for our campaign management. This helps us and you to achieve strategic clarity, identify suitable formats and channels and, as a result, combine a reliable editorial plan with processes for efficient implementation.

Create.Plan.Scale consists of five modules that build on each other:

1. Identity (Workshop)

  • Positioning, strategic questions
  • Products/services (Unique selling propositions/USPs, Reason Why, Attribution)
  • Target groups
  • Expectations, areas of tension

2. Formats and channels

  • Suitable media formats, initial content ideas
  • initial content ideas
  • target-oriented channels and media
  • Consolidation and prioritization
  • first visualizations, mockups

3. Editorial plan

  • Concept
  • Customer journey or sales funnel, media paths
  • Timing grid, schedule
  • Processes of implementation, tracking tools

4. Content Creation

  • Design framework
  • Content creation (text, image, video)
  • Implementation, launch, postings

5. Reporting (Jour Fixe)

  • Result report, classification
  • Adjustments
  • Further development of formats, paths
🍪 We optimize our website with cookies

Cookies make life more beautiful and so do websites. We know that this text is not read by any person, so we do not try to explain here how cookies work, but refer to our Privacy policy.

  • Standard
    Essential services and functions
  • Comfort
    Enables convenience features of this website (for example, the display of video content (Youtube, Vimeo) or location by Google Maps).
  • Performance
    To optimize the user experience by capturing and analyzing visitor behavior.
  • Marketing
    Use of tools and services to measure the success of marketing measures and / or advertising.