Good deeds. Good data.
The German Donations Council (Deutscher Spendenrat e.V.) is the umbrella organisation of fundraising non-profit organisations in Germany.
Donations to its members add up to 1.3 billion euros a year. Transparency, security, credibility, ethical standards and accountability are keywords to which the members of the German Donations Council feel particularly committed. The brand relaunch consistently develops this claim further.
Campaign: Good deeds, good data
Project goal: Transparency made easy
Good deeds – good data: Together, a flagship campaign was developed that organises and conveys an image transfer in both directions in close cooperation with the members.