Good deeds. Good data.

The German Donations Council (Deutscher Spendenrat e.V.) is the umbrella organisation of fundraising non-profit organisations in Germany.

Donations to its members add up to 1.3 billion euros a year. Transparency, security, credibility, ethical standards and accountability are keywords to which the members of the German Donations Council feel particularly committed. The brand relaunch consistently develops this claim further.

Campaign: Good deeds, good data

Project goal: Transparency made easy

Good deeds – good data: Together, a flagship campaign was developed that organises and conveys an image transfer in both directions in close cooperation with the members.

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