Spotify is not only a popular platform for music lovers, but also a powerful tool for digital advertising. With over 602 million active users every month, Spotify offers companies a unique opportunity to reach their target groups directly and effectively.
The advantages are obvious: the constant use of Spotify means that detailed insights about users and listeners are available – no matter what time of day they are streaming. These can be very individual scenarios, such as having a drink with suitable music after work, discovering a new artist or listening to various podcast formats. In these “special moments”, it is possible to place suitable advertising messages and reinforce the advertising impact with additional measures.
Targeting and advertising formats on Spotify
Increased advertising recall: Evaluations show that advertising on Spotify achieves five times higher advertising recall compared to other platforms. This makes Spotify an attractive channel for brands that want to leave a lasting impression.
Various advertising formats for every need: Spotify offers a wide range of advertising formats, including audio, video and display ads as well as sponsored sessions. These formats allow advertisers to get creative and present their messages in a format that appeals to users.
Targeted advertising with precise targeting: Campaigns on Spotify reach exactly the listeners you want through targeted segmentation. Advertisers can select their target groups based on demographic data, interests and even music preferences.
Real-time measurement and optimization: With Spotify Ad Studio, companies can track the performance of their ads in real time and make adjustments to maximize ROI (return on investment). 1 ).
Radio vs. podcast
The podcast medium has grown rapidly in recent years and could soon overtake radio. And not without reason: an important, undisputed argument is that ads can be broadcast much more flexibly in podcasts than on the radio.
Listeners can only be reached irregularly and not reliably via radio. On Spotify, on the other hand, users stream their content – sometimes across multiple devices – for an average of 2.5 hours per day! 2
In addition, numerous interactive functions such as surveys, questions and answers, video podcasts and much more make podcasts much more attractive. While only the estimated number of listeners can be quoted for radio advertising, precise evaluations and access figures are possible with podcast ads, as well as an additional increase in engagement through CTAs (Call to Action), such as a “Read more” button to a desired link destination.
Advertising impact through Spotify Ads even with small budgets!
Ads can be placed from a campaign budget of just €250. We will be happy to set up the necessary Spotify Advertising account for you – just get in touch.
From audio production to ad placement: everything in-house at KA!
With our own video and audio production company KA Move, we offer you all services from a single source. For you, this means fast and cost-efficient implementation, including further industry-specific solutions on request. All-round support for the placement of Spotify ads is part of the package anyway.
All or nothing – we are a Spotify Advertising Certified Partner!
As part of the certification, we have access to a personal consulting network and exciting insights into current innovations and trends at Spotify.
Would you like to know more? Let us advise you without obligation, we look forward to hearing from you.