Campaign development for the most important product in the world: drinking water.
13 water suppliers in the Paderborn district have joined forces to form “Your local water partners”. Our aim is to activate, inform and inspire people to raise awareness and treat our drinking water with care.
Our services: Strategy, conception, workshops, corporate design, film production, motion design, UX/UI design, web development, social media, text.
Video: Deep Dive
Your water partners on site
Daniel Rohring, Managing Director of Wasserwerke Paderborn, explains in 180 seconds how the campaign was created in collaboration with Kaeding Anderson.
1 – We activate without lecturing.
For drinking water, our No. 1 foodstuff! More appreciation instead of consumption: We don’t want to sell anything, we want to ensure availability! Without bans, but with ideas and motivation.
Campaign planning on demand
Local campaigns, press reports, a dedicated website and consumer information were developed. Cinema previews, live public performances and much more were also realized.
As time went on, digital media and formats increasingly took center stage. We increasingly relied on social media campaigns and video production to achieve the widest possible reach. In addition, educational units, coloring posters and explanatory films were developed to specifically involve children and young people as “water professionals”.
2 – We provide information in schools, local authorities, at city festivals and digitally.
Education, information, participation: We get the population on board! Based on the website as a knowledge platform, news portal, action journal.
Video campaign
“Elisa and the water” with Ralph Sina
Hydro explains the water cycle
3 – We inspire with humor, action and interaction.
Your water partners act with humor instead of pointing fingers, knowledge instead of assumptions, transparency instead of ignorance, participation instead of concern.
“Water march” production – visualization of a family’s use of water
Production “Wassermarsch” – the march through the city
“Water tasting” on World Water Day
Information stand for conferences, parties and events
Campaign website with current information:
Water finds its way. And so do we.
Together since 2019.
“For us and the ten water suppliers in the Paderborn district, it is very important that the agency also identifies with the goals of the campaign. We have found in your agency and staff a valuable, high performing, engaging partner who brings a high level of integrity.”
Daniel Rohring, Paderborn Waterworks
