Campaign development for the most important product in the world: drinking water.
The repeated very hot and dry summer of 2019 marked the start of this project: “Deine Wasserpartner vor Ort” (Your local water partners) are an association of water suppliers in the Paderborn district who are committed to more mindfulness in the use of drinking water. The aim was and is to sensitise the general public to the value of water and to initiate a change in thinking. Because in fact this commodity is not available to us in unlimited quantities: All of us, even beyond Paderborn, are dependent on rain or whether enough of it falls …
Campaign planning on demand
Local campaigns, press releases, a dedicated website and consumer information were developed, cinema pre-films, live public performances and much more were ready in the drawer. Through Corona, digital media and formats then came into focus. So without further ado, we concentrated on social media campaigns and video production in order to achieve as many embassy contacts as possible. In parallel, educational units, colouring posters and explanatory films were created to specifically get children and young people on board as “water professionals”.
Action: Water march
What feels right
A day without
World Water Day
Further development in all areas
The great thing about this project is that it always stays current, never loses its relevance and new impulses and ideas are always added. And above all, that we ourselves learn so much about our drinking water!