A symbiosis of tradition and modernity
The member cities of the Westphalian Hanseatic League want to prove to their citizens and visitors that the old Hanseatic idea is alive again today and exerts a fascinating attraction. In communication, we focus on exciting shared stories – from the rich history and lively present of these 47 Hanseatic cities.
The “Westphalian Hanseatic League” became the Westphalian Hanseatic League, which wanted to modernise its image with a reduced logo and a fresh appearance. In a brand identity workshop, the core values of the association of cities were defined and formulated as a decisive message: “Stories that connect.” These stories are told in such a way that the cities each contribute their own facets, thus creating a common narrative. Translated with www.DeepL.com/Translator (free version)