Holograms in marketing - more than just science fiction!

First impressions are crucial at trade fairs. The competition is fierce and the stand must immediately attract the attention of visitors. Traditional displays and banners are often not enough to stand out from the crowd. This is where an innovative technology comes into play that revolutionizes the trade fair experience: Hologram technology. This futuristic form of presentation quickly becomes an eye-catcher on any trade fair stand.

What is hologram technology?

Holograms are three-dimensional images that appear to float in space. Laser technology, light refraction and special projectors are used to create these lifelike images, which can be viewed without the use of glasses or other aids. The effect is impressive: products, logos or even entire scenes can float in 3D right in front of the audience’s eyes.

But not all holograms are the same!
As many of the current systems are only based on conventional 2D screen technologies, only the appearance of a hologram can be simulated.

Why you should contact us!

We have found a partner who has developed a patented XR | 3D display. In combination with a special production technique for 3D content, a “real” 3D hologram experience is created for the first time…

…This also makes it possible to combine physical objects and virtual 3D content, which floats around the object, in one box.

In this example, we had a product from one of our customers created as a hologram. In addition, a water bottle was placed in the box to demonstrate the possibility of combining physical and virtual objects. If these possibilities are used to the full, your product will have a futuristic character and offer an additional “wow” experience.

We create a suitable animation for your trade fair stand. We can respond to your individual wishes and bring the animation to life with your ideas.

With the hardware provided by our partner, the eye-catcher is perfect and will make it easier for you to start conversations with interested parties at the trade fair!

Ready to integrate science fiction into your communication strategy?

For a more detailed overview of hologram technology, please contact us.