Kaeding Anderson at the CXI 2025
What sounds like a good rhyme is actually an honest reality check for creative work. At this year’s @cxi_conference, we were treated to some exciting insights into the varied collaboration between brands and agencies. This much we can say: it was colorful, courageous and above all – serif fonts seem to have found their way back into diverse brand work! 👀
One of the biggest lessons learned today is that collaborative working is the key to meaningful and creative exchange. Even if it means having the customer look over your shoulder from time to time…
Of course, there was no way around the topic of AI. What was just hype two years ago has now fully arrived in everyday working life. So it’s all the better that we were able to sharpen our own perception again after today. After all, AI is not just a nobrainer, because warmth and creation are still largely in human hands. And that’s a good thing!
The highlight at the end rounded off the day once again. The case showed insights into authentic branding – it’s more than just pretty clicky bunti Pinterest mood boards. You have to take a closer look and be inspired by real cultures. Supermarkets, local fashion, music, fandoms – or sometimes even your own family history as a source of inspiration.
We are happy and looking forward to next year!
