On On September 17 and 18, our agency was at DMEXCO in Cologne, the leading trade fair for digital marketing and technology. Under the motto “Be Bold. Move Forward.”, this year’s focus was on the use of artificial intelligence.
We attended exciting presentations and discussions – including practical examples from 1. FC Köln, Bibi Blocksberg and Hitschies, which showed how brands are using AI in their communication and campaign planning today. Particularly interesting was the input on new opportunities in data management and personalization as well as in the areas of content automation and Generative Engine Optimization (GEO), which provide important impulses for our daily work.
As usual, DMEXCO offered plenty of room for networking in addition to the presentations. For us, it was a successful opportunity to cultivate contacts, gain new perspectives and take away fresh ideas for our projects.
Conclusion: Two intensive days full of inspiration that once again showed how dynamic and forward-looking the digital marketing world is.
